Marketing experts are no longer relying on past tactics to help their clients. These days, they are all using great explainer videos to boost conversions, sales and more business for their clients. The explainer videos are being utilized to stay in line with the fast paced society we are presently living in. Technological advancements, mobile device usage and other trends show the impact videos are having on how people view information. It is part of the reason marketing companies, startups, businesses and individuals are using whiteboard explainer videos. Animated explainer videos have astronomical success on several fronts for those who implement and use them properly.
Countless of companies have experienced business growth, sales and revenue by almost 40% in some cases. In others, the numbers are even higher. Additionally, most consumers who buy something do so after viewing a well-made explainer video. The number of those which purchase a product or service after viewing one is over 92%. This clearly demonstrates how your brand or company can benefit from using a whiteboard or animated explainer videos. Besides all of these gains, there are countless of other benefits to using an explainer video. Deploying any of these can increase your conversion and sales significantly.
Keep The Visitors Engaged
An explainer video is almost a guaranteed way to keep a visitor on your site engaged. They are proven to work since people love them. Most users searching for information will skim through text or written content. However, when the information they are searching for is delivered via an explainer video, they remain engaged. The audio visual adverts are renowned for their proclivity to keep a viewer entertained. They instantly grab the attention of the viewer all the way to the end. Since most of the best whiteboard explainer videos have a call-to-action at the end, that leads to increased in sales.
Boost Your Website’s Conversion Rates
A sure way to increase sales using a whiteboard explainer video is by taking advantage of their high ROI. Today, there are hundreds of companies who experienced increased conversion rates on their sites after using an explainer video. These businesses all saw their conversion rates go anywhere between 13% to 200%. The ultimate common denominator in all of them was that the video was of high quality and well made. When a whiteboard explainer video shows the problem and delivers a solution to the viewer, the results are astronomical. Most people who watch an explainer video end up making a purchase right after.
Simple And Easy To Understand
People seek and obtain information differently. While some individuals may not have a problem with reading text, others do. Utilizing an explainer video eliminates many of these issues. Audio visuals are simple to understand and easy to follow. It’s one of the things which makes them so popular. Companies with difficult to understand platforms, products or services adore them for that reason. Whiteboard explainer videos allow them to explain all about their brand in an easy to follow method. Unlike text information that can be misinterpreted, videos are clear.
Sharing The Videos
Explainer videos are a must have in a world where people love to share things on social media. You can use them to promote your product or brand on sites such as Facebook, YouTube and Vimeo. But, more importantly, people who find your explainer videos useful will often share them with others themselves. In many cases, an explainer video has gone viral after being shared on social media. That has led to some companies or individuals rising to the top in sales, website visitors and conversions. Plus, each time a person shares your whiteboard explainer video, your brand becomes more popular. That renders brand awareness which is extremely important to sales.
Too Many Benefits To Ignore
Increase in sales and conversions from using whiteboard explainer videos can be attributed to the pitch. In the world of sales, the pitch is everything. A great explainer video allows a company to push their brand or services at an accelerated pace. In a well explained animated audio visual commercial, a company can provide a ton of information to the viewers in a short amount of time. Potential clients can be given a substantial amount of benefits and solutions to their problems. All you have to worry about is making sure you utilize the time you spend providing that info wisely.
Perhaps the best way a whiteboard explainer video allows you to increase sales is due to the personal touch. Unlike other forms of content, a great explainer video will connect with your audience instantly. People become engaged and the trust level for your brand is increased as they watch it. Some companies use funny animated explainer videos to accomplish this. A bit of humor can make the viewer immediately find common ground with your brand.
Whether you are looking to gain more sales, conversions, visitors, brand recognition or a combination of all, an explainer video can do it for you. Once you use it for your landing page or anywhere on your site, your online visibility and credibility will increase. Because of that reason and so many others, animated or whiteboard explainer videos are the best marketing tool you can use. When done correctly, a whiteboard animated product explainer video will boost your sales and conversions rates dramatically.
The question isn’t whether or not the explainer video will work, it is about making sure your particular audio visual ad delivers. If you can have a video creation company such as SquareShip make a great explainer video for you, then your sales will increase. Or you can choose to make the animated whiteboard explainer video yourself. Some companies choose to hire someone online. In the end, what matters is that the video is done properly and that it delivers your message successfully.