While social media has been dominating the virtual marketplace, email is still every digital entrepreneur’s sanctuary. With the countless tweets, shares, status updates, and likes; many people yearn for the simplicity of using email. Yes, an email campaign still makes up the success of every brand. While this is very basic amongst companies, a lot of people are still in the dark on how to effectively run a successful email campaign.
Social media is making a lot of noise yet emails still provide that seamless functionality that a brand can’t do without. While chat messengers have become an easy and instant way to communicate with family, friends, and even business connections, most entrepreneurs still stick to the no-fuss yet efficient mode of sending and receiving emails.
If you are starting out an enterprise or in the middle of an email campaign, you would need to start somewhere more concrete and fast. Here’s a beginner’s guide to email marketing that you can use today:
- Build your email list. Before you can grow a sizeable email list, you would first need to ask for permission. You can’t just spam people with emails because that is not a good way to do initiate business at all. There are many legit ways to obtain email addresses. It boils down to good copywriting skills and timing. You would of course need a catchy call to action and a strong sales copy that will help them opt in. It is important that you know the purpose for asking for email addresses. People don’t just give away their own email address which is why you need to be brilliant and creative with getting them to leave their email addresses. You can entice them with lead magnets like free downloads, ebooks, coupons, consultations, or whitepapers. This definitely works like a gem each time.
- Set expectations and meet them. If you started with a strong call to action, then you would need to do consistent follow-ups. Autoresponders can help you build consistency in this arena. If you promised your subscribers daily updates then you need to meet their expectations or else your email campaign is bound to fail.
- Pitch on cue. Amazon is an expert on providing their users value depending on user behavior and activity. They don’t send out offers blindly instead they send newsletters or promotions depending on user preference. If you want to pitch or do that sales talk, you should send out offers that are relevant to users.
- Analytics and segmentation. It is important to track subscriber response to your email. The three important analytics that you have to check regularly are the following: open rate, unsubscribes, and click-through rate. Your open rate will reveal a lot about your level of relationships and engagement with subscribers. The click-through rate also shows a lot about whether your advertising copies are targeted enough or would need tweaking. The unsubscribes will determine whether you are doing your email campaign right or would need some improvement. Lastly, you would need to segment or divide your list to provide them targeted communications depending on their needs and preferences.
To get started with an email marketing campaign, you would need two things – an opt-in form and an email marketing service. Your opt-in form should be simple yet compelling enough so that it converts. Proper placement is key to targeted conversions. Email marketing has been an indispensable tool for many businesses. Your email list is packed with value and with the right email campaign in place, the costs for growing your email list will eventually pay for itself.