How to Increase Sales with Whiteboard Explainer Videos

Marketing experts are no longer relying on past tactics to help their clients. These days, they are all using great explainer videos to boost conversions, sales and more business for their clients. The explainer videos are being utilized to stay in line with the fast paced society we are presently living in. Technological advancements, mobile device usage and other trends show the impact videos are having on how people view information. It is part of the reason marketing companies, startups, businesses and individuals are using whiteboard explainer videos. Animated explainer videos have astronomical success on several fronts for those who implement and use them properly.

Countless of companies have experienced business growth, sales and revenue by almost 40% in some cases. In others, the numbers are even higher. Additionally, most consumers who buy something do so after viewing a well-made explainer video. The number of those which purchase a product or service after viewing one is over 92%. This clearly demonstrates how your brand or company can benefit from using a whiteboard or animated explainer videos. Besides all of these gains, there are countless of other benefits to using an explainer video. Deploying any of these can increase your conversion and sales significantly.

Keep The Visitors Engaged

An explainer video is almost a guaranteed way to keep a visitor on your site engaged. They are proven to work since people love them. Most users searching for information will skim through text or written content. However, when the information they are searching for is delivered via an explainer video, they remain engaged. The audio visual adverts are renowned for their proclivity to keep a viewer entertained. They instantly grab the attention of the viewer all the way to the end. Since most of the best whiteboard explainer videos have a call-to-action at the end, that leads to increased in sales.

Boost Your Website’s Conversion Rates

A sure way to increase sales using a whiteboard explainer video is by taking advantage of their high ROI. Today, there are hundreds of companies who experienced increased conversion rates on their sites after using an explainer video. These businesses all saw their conversion rates go anywhere between 13% to 200%. The ultimate common denominator in all of them was that the video was of high quality and well made. When a whiteboard explainer video shows the problem and delivers a solution to the viewer, the results are astronomical. Most people who watch an explainer video end up making a purchase right after.

Simple And Easy To Understand

People seek and obtain information differently. While some individuals may not have a problem with reading text, others do. Utilizing an explainer video eliminates many of these issues. Audio visuals are simple to understand and easy to follow. It’s one of the things which makes them so popular. Companies with difficult to understand platforms, products or services adore them for that reason. Whiteboard explainer videos allow them to explain all about their brand in an easy to follow method. Unlike text information that can be misinterpreted, videos are clear.

Sharing The Videos

Explainer videos are a must have in a world where people love to share things on social media. You can use them to promote your product or brand on sites such as Facebook, YouTube and Vimeo. But, more importantly, people who find your explainer videos useful will often share them with others themselves. In many cases, an explainer video has gone viral after being shared on social media. That has led to some companies or individuals rising to the top in sales, website visitors and conversions. Plus, each time a person shares your whiteboard explainer video, your brand becomes more popular. That renders brand awareness which is extremely important to sales.

Too Many Benefits To Ignore

Increase in sales and conversions from using whiteboard explainer videos can be attributed to the pitch. In the world of sales, the pitch is everything. A great explainer video allows a company to push their brand or services at an accelerated pace. In a well explained animated audio visual commercial, a company can provide a ton of information to the viewers in a short amount of time. Potential clients can be given a substantial amount of benefits and solutions to their problems. All you have to worry about is making sure you utilize the time you spend providing that info wisely.

Perhaps the best way a whiteboard explainer video allows you to increase sales is due to the personal touch. Unlike other forms of content, a great explainer video will connect with your audience instantly. People become engaged and the trust level for your brand is increased as they watch it. Some companies use funny animated explainer videos to accomplish this. A bit of humor can make the viewer immediately find common ground with your brand.

Whether you are looking to gain more sales, conversions, visitors, brand recognition or a combination of all, an explainer video can do it for you. Once you use it for your landing page or anywhere on your site, your online visibility and credibility will increase. Because of that reason and so many others, animated or whiteboard explainer videos are the best marketing tool you can use. When done correctly, a whiteboard animated product explainer video will boost your sales and conversions rates dramatically.

The question isn’t whether or not the explainer video will work, it is about making sure your particular audio visual ad delivers. If you can have a video creation company such as SquareShip make a great explainer video for you, then your sales will increase (visit https://squareship.com/explainer/ for a lost fo the best explainer videos). Or you can choose to make the animated whiteboard explainer video yourself. Some companies choose to hire someone online. In the end, what matters is that the video is done properly and that it delivers your message successfully.

A Beginner’s Guide To Email Marketing

While social media has been dominating the virtual marketplace, email is still every digital entrepreneur’s sanctuary. With the countless tweets, shares, status updates, and likes; many people yearn for the simplicity of using email. Yes, an email campaign still makes up the success of every brand. While this is very basic amongst companies, a lot of people are still in the dark on how to effectively run a successful email campaign.

Social media is making a lot of noise yet emails still provide that seamless functionality that a brand can’t do without. While chat messengers have become an easy and instant way to communicate with family, friends, and even business connections, most entrepreneurs still stick to the no-fuss yet efficient mode of sending and receiving emails.

If you are starting out an enterprise or in the middle of an email campaign, you would need to start somewhere more concrete and fast. Here’s a beginner’s guide to email marketing that you can use today:

  • Build your email list. Before you can grow a sizeable email list, you would first need to ask for permission. You can’t just spam people with emails because that is not a good way to do initiate business at all. There are many legit ways to obtain email addresses. It boils down to good copywriting skills and timing. You would of course need a catchy call to action and a strong sales copy that will help them opt in. It is important that you know the purpose for asking for email addresses. People don’t just give away their own email address which is why you need to be brilliant and creative with getting them to leave their email addresses. You can entice them with lead magnets like free downloads, ebooks, coupons, consultations, or whitepapers. This definitely works like a gem each time.
  • Set expectations and meet them. If you started with a strong call to action, then you would need to do consistent follow-ups. Autoresponders can help you build consistency in this arena. If you promised your subscribers daily updates then you need to meet their expectations or else your email campaign is bound to fail.
  • Pitch on cue. Amazon is an expert on providing their users value depending on user behavior and activity. They don’t send out offers blindly instead they send newsletters or promotions depending on user preference. If you want to pitch or do that sales talk, you should send out offers that are relevant to users.
  • Analytics and segmentation. It is important to track subscriber response to your email. The three important analytics that you have to check regularly are the following: open rate, unsubscribes, and click-through rate. Your open rate will reveal a lot about your level of relationships and engagement with subscribers. The click-through rate also shows a lot about whether your advertising copies are targeted enough or would need tweaking. The unsubscribes will determine whether you are doing your email campaign right or would need some improvement. Lastly, you would need to segment or divide your list to provide them targeted communications depending on their needs and preferences.

To get started with an email marketing campaign, you would need two things – an opt-in form and an email marketing service. Your opt-in form should be simple yet compelling enough so that it converts. Proper placement is key to targeted conversions. Email marketing has been an indispensable tool for many businesses. Your email list is packed with value and with the right email campaign in place, the costs for growing your email list will eventually pay for itself.

Digital Marketing Strategies For Small Businesses

Your business won’t see the light of day without a digital marketing strategy in place. This is a very important facet of a brand’s marketing strategy. This is not just solely for businesses online but even the brick-and-mortar businesses. This is especially an advantage to startups or small businesses who wanted to inculcate brand awareness and virtual presence; although any business of all sizes would definitely need a digital marketing strategy in place to keep up with the competition.

Small businesses would usually combine local advertising with digital marketing strategies to expand or widen its reach online. It is important to adapt to the changing needs of this digital generation and embrace the new media or marketing scheme that helps maximize your brand presence online.

Digital marketing strategies help drive internet traffic to your site. It is a priority nowadays for website to be created mobile-friendly or with a responsive design that attracts eyeballs and also highly functional and easy to navigate using your mobile device or smartphone. Around 42% of user or customer traffic comes from mobile devices and this number is likely to rise in the coming years.

Digital marketing is a combination of different strategies such as social media marketing, website design, email marketing, SEO, and online advertising. Here are the top digital marketing strategies that can fuel up business success:

  • Content Marketing. Content is still king despite the influence of social media and other digital media strategies. Providing your customers useful and up-to-date information about your products and services will help you get more sales. Having an effective content marketing strategy will help you gain the trust and confidence of your customers while also boosting your reputation and credibility in the long run. Customers will look at you as an authority or expert. Content marketing used to be in the form of pamphlets and brochures; but now this became more versatile and available in different forms like in text, images, and videos.
  • Email Marketing. The list is very important for any business. Building a good list is the key to an effective email marketing strategy. You need to build and grow a list of prospects or customers with their names and emails which they have opted in themselves. This list becomes very valuable over time because these are people who actually interested to buy from you.
  • Social Media Marketing. While this may look very easy to mesh with our business as we’re practically using social media daily, this can in fact be a tricky feat. Yes, expert or not, integrating social media marketing into your overall marketing strategy needs some experimentation. The use of social media would depend on your type of business. Social media has a powerful impact that it can effectively strengthen your customer base with daily promotions and engagement on your page.

Any business type would definitely need these digital marketing strategies in place to attract more customers. Local SEO or local search has also become very effective in targeting people within the area. Additionally, you site should be optimized for mobile users because people nowadays are always looking into what provides them a convenient, easy, and hassle-free user experience while shopping.

How To Create A Better User Experience On Your Website?

Building and designing websites have now turned into both an art and science. User experience (UX) looks into the accessibility, usability, and efficiency of interactions happening on your website. Crafting your website with user experience design is likened to being an architect that designs and builds your home from scratch. Designing better user experience on your website is similar to putting together a blueprint to outline the details and functionality of your site.

Improving the flow of your website also enhances user experience. With the designs, you need to think about or factor in the individuals who will be browsing your site. You need to look into individual user personas. Web interfaces should be easy to use and has a consistent flow. This helps the users move through the content pages. Remove dead ends and make sure that you are using an interface that is common and familiar to a regular user.

Here are the tips on how to create a better user experience on your website:

  • Fast loading speed. Be wary of delays that would span longer than just a few seconds as this will make users decide to leave the website. The actual perception of website speed is dependent on the waiting time, load time, smoothness of the animation, and load behavior. Ideally, the website text should load first before the images so that users would be able to start reading before the images complete. Perception matters to users. If your site feels fast even if it’s just mere perception then that is a plus point for your brand. Speed is important in loading sites because this helps you achieve your goals on the site right away.
  • Optimized for mobile. It is best to use single taps on your site’s mobile design. Ideally, the touch target on mobile should be 1cm x 1cm. The text and images should not be too small and must be large enough for easy navigation and scrolling.
  • Using links. Product reviews and images should always be clickable. Make sure that each link is live and working. The links on your website must stand out so make sure to underline or use blue text for emphasis. More so, the links should always look as is.
  • Search field. There should always be a search field on any website for filtering content. Search icons should always appear in a form of a text box when using a desktop. For mobile, the search icon would be most suitable. Position this on the right top corner for visibility. Make sure that the search field would be easy to find in all platforms.
  • Content placement is key. You must place the top priority content on top of the page. This would vary depending on the platform and analytics for each. The most important or latest information must be highlighted visually for emphasis. Use contrasts in size and color on your website. Location and emergency information are considered very important especially for mobile users.

This is said to be a scanning or skimming generation. People would usually scan the pages first before deciding whether it’s worth reading or sharing. Make sure that you create a better user experience for your visitors to make your website stand out from competition, create conversions, and gain repeat customers.

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